Geopolitics reaches the front desk.
Your headquarters are abroad, your teams are in France. A crisis breaks out in the region of your headquarters, a campaign targets your country's image in France, your brand is used as bait for fake job offers: your French teams are the first to take it. An HR programme for international groups operating worldwide with a subsidiary in France, in French, English and Arabic.
Four situations, one front line.
The crisis at the front desk.
A crisis breaks out far from Paris: operations suspended, customers stranded, worried families. Rumours travel faster than instructions, and your teams, like your contractors' teams, answer without a script.
Your brand as bait.
Fake job offers, fake recruiters, fake customer-service accounts, fake supplier-registration calls: your name is used to defraud candidates and customers. And AI-faked candidates now reach video interviews.
Your headquarters country in the crosshairs.
Documented campaigns target the image of foreign states with the French public: targeted ads, front websites, doctored videos. Your people see them, comment on them, sometimes share them.
Your people exposed.
Public profiles, recognisable uniforms, visible schedules: an employee can be confronted, approached or impersonated. Most do not know whom to report it to.
A human-resources issue before it is a communication issue.
The duty of care
Under French law the employer must prevent the risks its employees are exposed to (article L4121-1 of the Labour Code), including psychosocial risks when a team absorbs a crisis it did not choose.
Recruitment and the employer brand
That is exactly what fraudsters impersonate. The controls sit in your processes, not in the communication department's.
The skills development plan
The programme fits in as a formal training action. Académie Nexus is Qualiopi certified. The quality certification was issued for the following category of actions: training actions.
Five modules, each with its audience and its deliverable.
Each module stands alone; together they form a full track. All are delivered in-house, in French, English or Arabic.
At the front desk, when the crisis comes from far away
Recognising a rumour, not feeding it, pointing to official information. What to say, what not to say, what never to post. A role-play on a distant-crisis scenario.
- Audience
- Customer-facing teams, team leaders, supervisors of contractor teams
- Format
- 3-hour workshop
DeliverableA reflex sheet at every desk and an escalation chain to management.
Your brand used as bait
Fake job offers, fake recruiters, fake customer-service accounts, fake supplier-registration calls. AI-faked candidates in video interviews. The controls that stop them: trusted domains, second-channel verification, a video-interview procedure.
- Audience
- Recruitment, human resources, procurement, customer service
- Format
- 3-hour workshop
DeliverableA recruitment verification protocol and a public page listing official channels.
Exposed employees: hygiene and protection
What you show of yourself and your job online, being confronted, approaches, identity theft. What to do if you are targeted, and whom to turn to.
- Audience
- All employees
- Format
- 90-minute webinar or e-learning module
DeliverableAn individual guide and an internal reporting channel.
The narratives aimed at your headquarters country
How influence campaigns aimed at the French public work: fake media, targeted ads, doctored videos. Why not to react in the heat of the moment, how to answer an employee or a customer, with respect for freedom of expression.
- Audience
- Managers, communication, management
- Format
- 3-hour workshop
DeliverableA code of conduct for managers.
The information crisis cell
A full scenario: a crisis in the headquarters region, rumours, brand impersonation, an employee confronted. Deciding in the first 24 hours, then reviewing the decisions taken.
- Audience
- Management, human resources, communication, security
- Format
- One-day simulation
DeliverableThe first-24-hours protocol adapted, with everyone's role.
The full track amounts to two and a half days, scheduled around your constraints.
What you will not find elsewhere, in a single provider.
- Three working languages, French, English and Arabic, for teams that switch between them.
- Twenty years of strategic communication across Europe, Lebanon and the Gulf: an understanding of sensitivities on both sides.
- Doctoral research on information interference targeting France, conducted at the Centre for Diplomatic and Strategic Studies (Paris), with published results.
- A Paris-based training organisation that knows French employment law and the discretion the subject requires.
Not employee surveillance.
We train, we do not monitor. Social-media guidance stays guidance; any binding rule goes through your own bodies (internal rules, works council).
Not a political position.
The programme takes no state's side. It teaches how to recognise manipulation, wherever it comes from.
Not technical cybersecurity training.
It complements it, on the human and informational side.
Download the full presentation.
Two pages: the four situations, the five modules and their deliverables, the proposed pilot. The download link arrives by email.