A school of practitioners, founded in Paris.

Elie Abousaab

“A decision based on manipulated information is no longer quite a decision. It is a trap.”

Education

Executive MBA, ESCP Europe (2021). Doctoral researcher at the Centre d'Études Diplomatiques et Stratégiques (CEDS), with research on influence operations targeting democracies. Certified in Cyber-diplomacy by the United Nations (2024).

Entrepreneurship

Twenty years of entrepreneurship in strategic communication between Europe and the Middle East: founder of the Creapix agency in Beirut (2004), expanded to Dubai and Doha, winner of the technology innovation company award at the 2015 Social Economic Awards. Founder of Citron Conseil in Paris (2021), president of Nexus Capital Holding (2024). Clients: Fortune 50, CAC 40, government institutions, leading business schools.

Teaching

Adjunct professor at Master's level at Université Paris Cité (strategic, digital and budget management of projects). Founder of the Association for Ethical Communication and Technology (ACTE) and academic director of its online academy dedicated to critical thinking.

Field service

Team leader with the Lebanese Red Cross for eight years (2001–2009): operations in conflict zones, evacuations, crisis management. PSE2-certified first responder with the French Red Cross since 2023, deployed at the Paris 2024 Olympic Games. Ashoka Fellow since 2014.

Networks

Trilingual in French, English and Arabic. Member of the Rotary Club de Boulogne-Billancourt and of the Franco-Lebanese Chamber of Commerce.